Apple is developing a ChatGPT-style AI Support Assistant for the Support app, offering generative AI help before connecting users to a live advisor.


Apple’s Working on a ChatGPT-Style AI Support Assistant, Here’s What to Expect

Need help with your Apple device? Soon, you might be chatting with AI before a human even steps in.

According to code discovered by a MacRumors contributor, Apple is developing a new AI-powered Support Assistant built into the Apple Support app, and yes, it sounds a lot like ChatGPT.


What Is Apple’s Support Assistant?

Apple’s new Support Assistant is designed to help users troubleshoot issues using generative AI models. Think of it as a smarter, faster way to get help before reaching a real Apple advisor.

  • Described as using “generative models” to answer questions
  • Can provide support for specific Apple products and services
  • Will still let you escalate to a live advisor if needed
  • May support uploads like images or PDFs to explain issues better

It’s basically AppleCare meets AI, right in your pocket.


But Don’t Ditch the Genius Bar Just Yet

Apple makes it clear in the code:

Generative AI can provide “incorrect, misleading, or incomplete” answers.

So while the Support Assistant may be helpful, it’s not a substitute for professional advice, especially for complex or sensitive issues.

Suggested: How AI Assistants Like Apple Intelligence and GPT-4o Are Replacing App Stores


Could This Be ChatGPT-Powered?

Interestingly, Apple mentions working with “partners” for this feature, suggesting that it could be powered by OpenAI’s ChatGPT, or a custom Apple Intelligence model.

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AI, Apple, iPad, iPhone, Mac, News,

Last Update: August 5, 2025

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