Apple just gave the App Store a major online upgrade. For the first time ever, you can browse the full App Store right from your browser — no iPhone, iPad, or Mac needed.
A Real App Store, Now on the Web
Previously, heading to apps.apple.com would only show a plain info page about the App Store. But now, it opens up an entirely new experience that mirrors the App Store you see on your Apple devices.
You can explore apps for iPhone, iPad, Mac, Vision, Apple Watch, and Apple TV — all through an elegant, fast, and media-rich web interface. Apple has clearly designed this to feel familiar yet fresh, bringing the native App Store design to a bigger screen.
The Today Tab Comes to Desktop
The new web version even includes a full Today tab, complete with Apple’s editorial stories, featured apps, and event highlights. There are special event sections, top charts, and curated collections, making it just as dynamic as the app version on your devices.
It’s a big improvement for people who like to explore apps on their computer before installing them on their iPhone or iPad. Developers will probably love it too — app pages finally look like something you’d actually want to share.
New App Pages, New Details
Every app product page now looks sleeker and more informative. You’ll see a cleaner layout for screenshots and videos, new icons for things like categories, awards, and in-app events, plus a better breakdown of what each app offers.
Apple’s editorial design team seems to have gone all out on this. It’s visually rich but still easy to navigate — a balance Apple often gets right.
Try It Out Yourself
You can check out the new App Store web experience at apps.apple.com. There’s even a toggle in the top-left corner that lets you switch between different device app stores, so you can browse across Apple’s platforms in seconds.
It’s about time Apple brought this level of polish to the web. Whether you’re browsing from your MacBook or a Windows PC, the App Store finally feels like it belongs there.
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