If you’ve been following tech rumors lately, you might’ve seen the headlines claiming OnePlus is being “dismantled” or quietly shutting down. The panic spread fast, as it always does, but OnePlus has officially put the rumors to rest.
Robin Liu, CEO of OnePlus India, took to X to deny the claims and reassure users that the company is still very much alive and operating normally.
So, yes: OnePlus is not shutting down.
The rumor that sparked panic
The rumor came from Android Headlines, which reported that OnePlus was being dismantled. That story quickly got traction, and understandably, users started worrying. After all, OnePlus has been one of those brands that people feel personally attached to, not just because of the phones, but because of what the brand represented.
Then came the official response.
OnePlus India’s CEO made it clear that the rumors were false, and that the company would continue business as usual.
OnePlus North America also chimed in with the following statement:
OnePlus North America continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments.
What’s behind the rumors?
There are a few reasons OnePlus has been under the microscope lately:
- OnePlus China CEO arrest warrant in Taiwan
- A reported 20% sales decline in 2024, according to Omdia Research
- Brand identity confusion after years of merging with Oppo’s strategy
These issues made the rumor seem believable, but it is still a big leap from struggling to shutting down.
Why I’m glad OnePlus isn’t going anywhere
I’ve been a fan of what OnePlus stood for, at least in its early days. The company represented that rare combination of high performance, clean design, and fair pricing. Back then, OnePlus felt like a rebellion against overpriced flagships and unnecessary gimmicks.
Seeing it fade into oblivion would have been heartbreaking, especially after watching other great brands disappear into the tech graveyard. Remember BlackBerry, HTC, LG, and Nokia? Those were brands that defined their eras, and then slowly vanished.
If OnePlus had gone the same way, it would have felt like losing a part of smartphone culture.
OnePlus strategy still evolving
OnePlus has been shifting its focus recently, especially with the OnePlus 15.
- The OnePlus 15 prioritized performance over camera, unlike Oppo’s Find X9 series
- This helped the brand keep prices lower in its home market
- The strategy also gave OnePlus a clearer identity again, something it has been missing for a while
And if the leaks are true, the OnePlus 16 could be getting a major battery upgrade, which would be a solid move for people who actually use their phones like tools, not just fashion accessories.
Final take
OnePlus is not shutting down, and the company’s survival matters more than some people realize. The brand still has the potential to stay relevant, as long as it keeps doing what it did best, offering fast, powerful phones without the flagship price tag.
Let’s just hope OnePlus remembers what made it special in the first place.
