A new CIRP survey reveals the iPad is Apple’s second most-owned device after the iPhone, with 78% of users owning one, more than double the Mac’s share.
KEY HIGHLIGHTS
- 94% of Apple customers own an iPhone.
- 78% of Apple customers also own an iPad.
- Only 36% of surveyed users own a Mac.
- iPad ownership is more than double that of the Mac.
- iPads are key to Apple’s ecosystem and customer retention.
iPad Ownership Rivals iPhone, Surpasses Mac by a Long Shot
While the iPhone continues to be Apple’s undisputed best-seller, a new study highlights an underappreciated success story within Apple’s ecosystem, the iPad.
According to the CIRP survey, nearly 8 in 10 Apple users own an iPad, making it the company’s second most commonly owned product, significantly ahead of the Mac.
This survey offers a clearer view into how Apple customers engage with the company’s major product lines, and the findings might surprise some.
The study also highlighted that around 74% of Apple customers own both an iPhone and iPad, reinforcing the idea that the iPad is a key secondary device for many users. In contrast, only 30% of users surveyed own all three major Apple products (iPhone, iPad, and Mac), indicating that the Mac remains more of a niche option for certain user types.
So what’s driving the iPad’s popularity? Affordability is certainly part of it, but the iPad’s multifunctional use cases, from entertainment and education to productivity, likely explain why it remains a fan favorite.
Related: iPadOS 19 Could Add Menu Bar and Stage Manager 2.0 to iPad
With Apple continuing to evolve iPadOS and add more features that make it resemble a full computer, it’s no surprise the device is holding its own. This latest data makes it clear: the iPad is no longer just a sidekick to the iPhone, it’s a major player in its own right.
Related: iOS 19, iPadOS 19 to Add Apple Pencil Arabic Calligraphy Support and Bi-Directional Arabic Keyboard
Final Thoughts
The iPad may not grab headlines like the iPhone or Mac, but this new data makes one thing clear: it’s an essential product for most Apple users. With a high adoption rate and wide usability, the iPad continues to cement its place as one of Apple’s most successful devices.
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