A fresh look, smarter recommendations, and a smoother browsing experience. Netflix’s latest TV app redesign aims to enhance your streaming journey.

Netflix is rolling out a significant update to its TV app interface, marking its first major overhaul in over a decade.

This redesign is set to launch globally over the coming weeks and months, aiming to make content discovery more intuitive and personalized.

Netflix showcasing the new redesigned user interface.
Image: Netflix

Key Features of the New Interface

  • Prominent Content Banners: The updated Home screen now showcases a large, central banner highlighting a recommended title, making it easier to decide what to watch next.
  • Streamlined Navigation: Navigation shortcuts, including Search, Home, Movies, Shows, Games, and the new ‘My Netflix’ tab, have been moved from the side panel to the top of the screen for easier access.
  • Informative Tags: Content thumbnails now feature tags like “Recently Added,” “Emmy Award Winner,” or “#1 in TV Shows,” providing quick insights into each title.
  • Responsive Recommendations: Netflix’s recommendation engine has been enhanced to adapt in real-time, considering factors like trailers you’ve watched or actors you’ve searched for, to suggest content that aligns with your current interests.

Enhanced Personalization with ‘My Netflix’

The introduction of the ‘My Netflix’ tab brings a personalized hub to the TV app, allowing users to easily access their watchlist, in-progress shows, and tailored recommendations.

Looking Ahead: AI-Powered Search and Mobile Updates

Beyond the TV interface, Netflix is also introducing AI-driven search capabilities on iOS devices. This feature allows users to search for content using natural, conversational language, such as “I want something funny and upbeat”.

Netflix's new vertical video feed.
Image: Netflix

Additionally, Netflix is testing a TikTok-style vertical video feed on its mobile app, enabling users to swipe through short clips of shows and movies, making content discovery more engaging.

Bottom Line: Netflix’s latest updates aim to simplify navigation, enhance personalization, and make content discovery more engaging across devices. As these features roll out, users can look forward to a more tailored and intuitive streaming experience.

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Last Update: May 7, 2025

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