Apple’s 2025 Back to School promotion is now live in Europe, offering students and educators free AirPods or accessories with eligible Mac and iPad purchases through the Apple Education Store until October 21.
Students in Europe Can Now Take Advantage of Apple’s Back to School Promo With Free AirPods and More
Apple’s annual Back to School 2025 promotion has officially launched across Europe, and it’s a solid deal for students and educators looking to upgrade. Following the U.S. rollout in June, the European education store now offers free AirPods or other accessories with eligible Mac and iPad purchases.
Promo Dates: Available now through October 21, 2025
Where: Apple Education Stores across Europe, including the UK, France, Germany, Italy, Spain, and more
Qualifying Macs and Free Gifts
If you’re buying a MacBook Air, MacBook Pro, or iMac, here’s what you can get:
- AirPods 4 with Active Noise Cancellation
- AirPods Pro 2
- Magic Mouse or Magic Trackpad (USB-C) (iMac not eligible)
- Magic Keyboard with Touch ID and Numeric Keypad (iMac not eligible)
For iPad Buyers
Buying an iPad Air or iPad Pro? You can pick from:
- AirPods 4 or AirPods 4 with ANC
- AirPods Pro 2
- Apple Pencil Pro
- Magic Keyboard for iPad Air or Pro
Who’s Eligible?
Students, parents of students, teachers, and education staff can access these offers via Apple’s Education Store. The promotion is live in: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, and the UK.
Even if your order is delivered after the promo ends, Apple will still honor the deal if you placed the order within the promotional window.
U.S. Promo Still Running
The same Back to School deal is available in the U.S. until September 30, 2025, so students across the pond can still take advantage.
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