A screen-free, context-aware device that could change how we interact with AI
Jony Ive and OpenAI’s Sam Altman are working on something unexpected: a playful, screen-free AI hardware prototype designed to rethink what it means to interact with technology.
Their recent interview with Emerson Collective’s Laurene Powell Jobs gives a peek into a device that promises calm, joy, and intelligence in ways current devices do not.
Breaking Away from Traditional Devices
Altman and Ive are building a device that goes beyond the usual computers, laptops, and smartphones. According to the interview, the prototype is meant to be a “third core device” after the MacBook and iPhone. It’s small, unobtrusive, and designed to fit in your pocket, sit on your desk, or even hang around your neck.
Altman described current apps and devices as overwhelming, like “walking through Times Square.” Their AI hardware prototype aims to restore calm and focus, providing proactive support without being annoying.
Playful, Thoughtful Design
Jony Ive’s design philosophy shines through in this prototype. He wants it to feel simple, intelligent, and even tactile — something you might “want to lick or take a bite out of.” The device should evoke joy, humor, and curiosity while remaining sophisticated and context-aware.
The duo emphasizes stripping away unnecessary elements, creating a device that is playful but powerful, delivering meaningful AI experiences without clutter or distraction.
What We Know About the AI Hardware Prototype
- Screen-free and pocket-sized
- Contextually aware with microphones and cameras
- Designed to act proactively in a helpful, non-annoying way
- Emphasizes tactile interaction, joy, and simplicity
- Expected to reach the market in under two years
Related: The Problem With Building the Perfect AI Companion: Why Jony Ive’s AI Device Is Reportedly Delayed
Rumors suggest it could offer intelligence comparable to a smartphone, but in a far less intrusive and more human-centered design. It’s not a smartwatch, earbuds, or glasses — it’s something entirely new.
Why It Matters
If the AI hardware prototype lives up to Ive and Altman’s vision, it could redefine how we experience AI. Instead of being constantly distracted by notifications and screens, users could enjoy a device that is calm, intuitive, and joyful.
For anyone curious about the future of personal AI devices, this project is worth watching closely.
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