Apple has officially introduced the iPhone 17 series at its “Awe-Dropping” event today, bringing the biggest shake-up to the iPhone family in years. The lineup consists of four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — each designed to appeal to a different type of user.

From the slimmest iPhone ever to serious performance boosts for power users, here’s everything you need to know about the new lineup.

iPhone 17: The Mainstream Upgrade Gets Serious Power

Iphone 17 Colors

The standard iPhone 17 finally feels less “entry-level” and more flagship.

  • Display: A 6.3-inch OLED screen with 120 Hz ProMotion, a feature once exclusive to Pro models.
  • Performance: Runs on the all-new A19 chip, promising faster speeds and better battery efficiency.
  • Cameras: A 48 MP rear camera paired with a 24 MP front camera for sharper selfies and FaceTime calls.
  • Charging: Support for 25 W Qi2 wireless charging, making it more convenient for MagSafe and future Qi2 accessories.

This model is now an excellent pick for everyday users who don’t want to pay Pro prices but still want cutting-edge features.

iPhone Air: The Showstopper of the Event

Replacing the “Plus” lineup, the iPhone Air is Apple’s boldest design move yet.

  • Slim & Light: At just 5.6 mm thick and 165 g, it’s the thinnest and lightest iPhone ever made.
  • Build: Crafted from a titanium-aluminum alloy, balancing durability with a feather-light feel.
  • Display: Features a 6.5-inch OLED screen with ProMotion.
  • Performance: Powered by the A19 Pro chip, but a 5-core GPU compared to the 6-core GPU in the Pro and Pro Max.
  • Camera: A single 48 MP rear camera keeps the design minimal.
  • Battery: Smaller capacity (3,149 mAh) with new silicon-carbon battery technology. Some users may find runtime shorter than other models.
  • Extras: eSIM-only design, plus a slim MagSafe Battery pack to extend usage.
Iphone 17 Air Colors

The iPhone Air is for those who care about design and portability first — even if it means making a few sacrifices on battery life.

iPhone 17 Pro: Performance Meets Photography

For power users, gamers, and creators, the iPhone 17 Pro is where things get serious.

  • Display: Features a 6.3-inch OLED screen with ProMotion.
  • Cooling: Equipped with a vapor-chamber cooling system to sustain high performance without overheating.
  • Camera System: Redesigned horizontal camera bar, featuring a 48 MP telephoto lens capable of up to 8x optical zoom.
  • Performance: Runs on the A19 Pro chip for maximum speed.
  • Design: Premium aluminum frame with new Pro-exclusive colors, including orange and blue.
Iphone 17 Pro Colors

The Pro is all about balance — you get high-end performance, pro-level cameras, and sleek design, without going all-in on the bulkier Pro Max.

iPhone 17 Pro Max: The Ultimate iPhone

Iphone 17 Pro Specs And Features

The iPhone 17 Pro Max is Apple’s ultimate smartphone for 2025.

  • Battery: A massive 5,088 mAh cell, the largest ever in an iPhone, offering extended runtime.
  • Display: Largest screen in the lineup at 6.9-inch, perfect for productivity, gaming, and content consumption.
  • Camera: Shares the same 8x telephoto zoom system as the Pro, but benefits from the larger chassis for better heat dissipation and battery endurance.
  • Cooling: Vapor-chamber cooling ensures smooth performance for long sessions.

This is the no-compromise choice for those who want the best Apple has to offer.

Quick Comparison: iPhone 17 Lineup

ModelHighlight FeatureWho It’s For
iPhone 17ProMotion on a base modelEveryday users who want flagship features at a lower price
iPhone AirThinnest and lightest iPhone yetDesign lovers, frequent travelers
iPhone 17 ProVapor-chamber cooling & 8x zoomPower users, creators, gamers
iPhone 17 Pro MaxHuge battery & displayUsers who want the ultimate iPhone experience

Worth checking out: Every iPhone 17 Accessory You Need to Know About: Cases, Straps & MagSafe Gear

First Impressions

Apple has clearly split the iPhone 17 lineup into four distinct personalities:

  • iPhone 17 finally feels premium.
  • iPhone Air is the head-turner.
  • Pro models double down on performance and camera innovation.

Together, they make one of the most diverse iPhone lineups Apple has ever launched.

Availability & Pricing

  • Pre-orders begin September 12 with shipping to begin on September 19.
  • Pricing starts at:
    • iPhone 17 – $799
    • iPhone Air – $999
    • iPhone 17 Pro – $1,099
    • iPhone 17 Pro Max – $1,199

Related: Apple iPhone 17 Lineup: Full Factory Unlocked Prices and Storage Options

Final Thoughts

The iPhone 17 lineup shows Apple listening to very different audiences at once: minimalists, creators, and everyday users. The iPhone Air will dominate headlines for its slim profile, but the Pro models are likely to be the real workhorses for those who push their devices to the limit.

Which iPhone are you most excited about?

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Apple, iPhone, News,

Last Update: September 9, 2025