The Apple Online Store is officially down as the company gears up to unveil the iPhone 17 lineup, new Apple Watches, and AirPods Pro 3 at today’s event.
This year, the spotlight is on the iPhone 17 lineup, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3. Here’s what’s likely coming once the store reopens.
iPhone 17: Four Models, One Big Headliner
The iPhone 17 range is expected to include:
- iPhone 17 – the standard model.
- iPhone 17 Air – Apple’s thinnest phone yet at just 5.5mm, but it trades extra cameras and battery life for that slim profile.
- iPhone 17 Pro and Pro Max – rocking the new A19 Pro chip, a full-width rear camera bar, upgraded selfie cam, and longer battery life.
Pre-orders are rumored to open this Friday, with shipments arriving later in September.
Apple Watch Series 11 & Ultra 3
The Series 11 looks like a modest refresh after last year’s redesign, and the Apple Watch SE might see a small bump too.
The real upgrade is the Apple Watch Ultra 3, which could bring a brighter always-on display, smoother refresh rate, satellite connectivity, 5G, and a faster chip. In other words, it’s still the Apple Watch for people who want their smartwatch to feel more like a survival gadget.
AirPods Pro 3: More Than Just Tunes
The third-gen AirPods Pro are expected to ship with some interesting health-focused features. The standout addition is a heart rate sensor, which could make workouts more data-driven even without an Apple Watch.
Design tweaks for comfort are also on the cards, along with better audio quality, stronger noise cancellation, and a new charging case that swaps the physical pairing button for a capacitive touch sensor.
Anything Else?
There’s always room for surprises. Rumors hint at the M5 iPad Pro, a tweaked Vision Pro with a new strap, or even AirTag 2 and a HomePod mini refresh. But those may be saved for a potential October event.
Suggested: Apple iPhone 17 Event: When to Watch in Your Local Time
The Countdown Is On
Apple’s September keynote starts at 10 AM Pacific Time, and the Apple Store should return shortly after with today’s announcements front and center. The question now: which one will empty your wallet first?
You can tune into the keynote right here.
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