Apple’s “Awe dropping” iPhone 17 event is set for September 9, 10 AM PT — here’s the full list of global start times so you don’t miss the big reveal.
The countdown is nearly over—Apple is hosting its highly anticipated “Awe dropping” event on Tuesday, September 9 at 10 AM PT. The spotlight will be on the iPhone 17 and iPhone 17 Pro lineup, alongside other exciting announcements.
Rumors suggest we’ll see the debut of the first iPhone 17 Air, said to be Apple’s thinnest iPhone yet, plus new Apple Watch models and accessories like the upcoming TechWoven cases and crossbody straps.
But the big question for many fans worldwide is simple: what time should I tune in? To make it easy, here’s a breakdown of local event times across major cities:
iPhone 17 Event Start Times
| City | Local Time |
|---|---|
| San Francisco | Tue 10:00 AM |
| New York | Tue 1:00 PM |
| London | Tue 6:00 PM |
| Berlin | Tue 7:00 PM |
| Dubai | Tue 9:00 PM |
| Karachi | Tue 10:00 PM |
| New Delhi | Tue 10:30 PM |
| Kolkata | Tue 10:30 PM |
| Singapore | Wed 1:00 AM |
| Beijing | Wed 1:00 AM |
| Tokyo | Wed 2:00 AM |
| Sydney | Wed 3:00 AM |
| Auckland | Wed 5:00 AM |
Can’t find your city in the list above? Scroll down for a complete breakdown of all the major cities across the globe.
What to Expect
- iPhone 17 & iPhone 17 Pro: Apple’s latest flagships, rumored with slimmer bezels, new colors, and big performance gains.
- iPhone 17 Air: A brand-new addition to the lineup, designed to replace the Plus model with an ultra-thin form factor.
- Apple Watch Series 11 & Watch Ultra 3: Iterative upgrades expected, possibly with new health features.
- Accessories: New TechWoven cases, a crossbody strap, and more colorful options.
Wondering how to watch the keynote? Check out the guide here: How to Watch Apple’s iPhone 17 ‘Awe dropping’ Event Live on September 9.
With the iPhone 16 era wrapping up, all eyes are now on Apple’s bold next step. So, mark your calendars and set your alarms—the big day is just around the corner.
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