Apple doesn’t always go wild with iPhone colors — especially on its Pro models, where shades tend to be muted and “professional.” But this year might finally be different.
According to Bloomberg’s Mark Gurman in his Power On newsletter, the iPhone 17 Pro and Pro Max are getting an all-new orange finish, while the ultra-thin iPhone 17 Air is set to debut in a light, almost pastel blue.
Why It Matters
Colors aren’t just cosmetic. They’re a statement about how Apple wants people to see its devices. Over the last few years, titanium builds have pushed Pro models into a subdued palette — think Desert Titanium, Natural Titanium, and Black Titanium. Functional? Sure. Exciting? Not so much.
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This rumored orange feels like Apple acknowledging that a phone can look both premium and playful. Meanwhile, the Air’s lighter blue could give Apple’s mid-tier iPhone a distinct identity, setting it apart from both Pro models and the standard lineup.
More Than Just a Shade
Leakers suggest the orange will carry a copper-like finish, while the new blue could appear almost white in low light. If true, both shades may look dramatically different depending on your environment — making them conversation starters in their own right.
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The Bigger Picture
With the iPhone 17 event rumored for September 9, we’re only weeks away from seeing these colors in person. Apple might not say it outright, but this feels like a quiet design reset — one where color choice is less about “safe neutrals” and more about making your iPhone stand out again.
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