Apple is expected to hold its iPhone 17 launch event during the week of September 8, following its usual fall schedule. Here’s what to expect based on recent patterns.
Apple’s Upcoming iPhone 17 Launch Event Will Be Held In the Second Week of September, Says Mark Gurman
Apple’s September Playbook
Historically, Apple holds its annual iPhone launch event in the second week of September, almost always on a Tuesday or Wednesday. Gurman points out in his Power On newsletter that this year likely won’t be any different. That puts possible event dates at Tuesday, September 9 or Wednesday, September 10.
Apple tends to avoid holding events on Fridays, and September 11 is typically off-limits out of respect. That narrows it down even further.
While this isn’t official confirmation from Apple, Gurman’s prediction lines up with the company’s past patterns.
Recent iPhone Event Dates:
- 2024: September 9 (Monday)
- 2023: September 12 (Tuesday)
- 2022: September 7 (Wednesday)
- 2021: September 14 (Tuesday)
- 2019: September 10 (Tuesday)
- 2018: September 12 (Wednesday)
Even in 2020, when Apple had to delay its event to October due to pandemic-related production issues, the company still held it in the second week of the month… on a Tuesday.
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What Else Is Coming?
The iPhone 17 lineup won’t be the only thing announced. Apple typically uses this event to introduce other hardware updates, and we’re expecting to see the Apple Watch Series 11, possible AirPods refreshes, and maybe even a few surprises from the accessories side, like new AirTags.
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There’s also increasing interest in the iPhone 17 Air, the ultra-thin model expected to debut alongside the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
Final Thoughts
While Apple hasn’t officially announced the event yet, all signs point to a familiar timeline. If you’re planning an upgrade, the week of September 8 is shaping up to be the one to watch. And if past trends hold, pre-orders should begin shortly after the event, with launch day happening the following Friday.
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