Apple is now officially on Threads! The @apple account launched with over 4.8 million followers instantly, despite having posted nothing.
Apple Joins Threads With a Silent Mic Drop
It took a while, but Apple has officially joined Threads—and in true Apple fashion, it made a big entrance without saying a single word.
The official @apple Threads account quietly went live this week, instantly gaining over 4.8 million followers. No posts. No comments. Just that familiar bitten apple—and millions of fans following.
Threads Is Now Apple-Approved
This move comes two years after Threads first launched. While Apple’s other brands like Apple Music, Apple News, and Beats by Dre jumped on board early, the main Apple account held out… until now.
So, why now? It’s likely a strategic shift. With Instagram Threads gaining traction and X (formerly Twitter) getting messier, Apple is now planting a flag on Meta’s turf.
Instant Audience
Thanks to the auto-follow feature that links Instagram followers to Threads, Apple didn’t need to lift a finger to build its audience. With over 34 million Instagram followers, a massive chunk of that audience flowed straight into Threads.
Related: Threads Adds Spoiler Warning Feature to Hide TV and Movie Plot Reveals in Posts
What’s Next?
While @apple hasn’t posted anything yet, its mere presence signals that the company is ready to explore new social media frontiers beyond X. Will we see product teasers, event promotions, or those sleek videos Threads-style? Time will tell.
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