Meta and Oakley are launching new sport-focused smart glasses on June 20. Here’s what to expect.
Oakley and Meta Gear Up for New Smart Glasses Launch This Friday
Meta is expanding its smart glasses lineup, and this time, it’s teaming up with Oakley. A new verified Instagram account called Oakley | Meta has confirmed a joint product launch happening this Friday, June 20. Unlike the casual Ray-Ban Meta glasses, this new model seems aimed at a much more active crowd.
So, what’s the difference? And how does Apple fit into all this? Let’s break it down.
Meta’s Smart Glasses Go Sporty with Oakley
Earlier reports from Bloomberg’s Mark Gurman hinted that Meta was working on a sport-focused smart glasses model under the Oakley brand. Now, those rumors are turning into reality. This new pair is expected to feature a center-mounted action camera, ideal for cyclists, runners, and outdoor enthusiasts.
That’s a shift from the Ray-Ban Meta smart glasses, which are built for casual use with a discreet camera. The Oakley version will likely focus more on hands-free content capture during active moments—think of it as a smart, wearable GoPro alternative.
With Meta’s Ray-Ban glasses already surpassing 2 million units shipped, the company is betting big on wearables. Plans are in motion to scale production to 10 million units per year by 2026, showing strong momentum in the smart eyewear market.
Apple Smart Glasses Targeted for 2026
While Meta races ahead, Apple is finally stepping up. According to Bloomberg report last month, Apple has accelerated development on its own AI-powered smart glasses, with a launch now expected by the end of 2026.
Led by the Vision Products Group, the same team behind the Vision Pro headset, Apple’s glasses will reportedly include:
- Cameras, mics, and speakers
- AI-powered scene analysis
- Voice control via Siri
- Turn-by-turn directions
- Live translation
- Phone call and music support
Insiders say Apple is working closely with suppliers to mass-produce prototypes later this year. If successful, these glasses could enjoy the kind of tight iPhone integration that made the Apple Watch and AirPods household hits.
The Smart Glasses Market Is Heating Up
Meta, Google, and now Apple are all making moves in the wearable tech space. Google recently announced partnerships with brands like Warby Parker and Gentle Monster for Android XR-powered eyewear.
With Meta dropping new Oakley smart glasses this week and Apple’s plans gaining steam, the smart glasses market is on the brink of major growth.
Stay tuned for the official Oakley x Meta reveal on June 20, and keep an eye on Apple, because the next big thing might be sitting right on your face.
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