KEY HIGHLIGHTS
- OpenAI is acquiring hardware AI startup ‘io’ co-founded by former Apple designer Jony Ive for $6.5 billion.
- The goal is to develop next-gen AI devices, potentially redefining what a computer is.
- Ive’s team includes top ex-Apple designers and engineers; LoveFrom will lead OpenAI’s design efforts.
- The device may be screenless, with deep AI integration—expected to launch in 2026.
- This move positions OpenAI to compete directly with Apple in consumer tech hardware.
- Acquisition is pending regulatory approval, completion expected summer 2025.
A $6.5B Bet on the Future of Human-Tech Interaction
OpenAI has officially acquired io, the hardware AI startup co-created by legendary Apple designer Jony Ive.
Valued at $6.5 billion, the move signals OpenAI’s bold entry into the hardware game. The mission? Build an AI-powered device that could completely reimagine what we call a “computer.” And with Ive leading the design, joined by several ex-Apple veterans, the expectations are sky-high.
The Altman–Ive Alliance Gets Real
Sam Altman, CEO of OpenAI, and Jony Ive have been collaborating behind the scenes for two years. Now, OpenAI owns io, and the duo is working on what they call a family of AI-native devices. In a video by Open AI, Ive and Altman are seen discussing the path ahead, with Ive stating:
The products that we’re using to deliver and connect us to unimaginable technology, they’re decades old. It’s just common sense to at least think surely there’s something beyond these legacy products…
A Prototype That Blew Altman Away
Altman reportedly took home an early version of the device and called it “the coolest piece of technology the world will have ever seen.” That’s not light praise from one of AI’s biggest names.
Not Just a Smartphone
While details are limited, leaks suggest this might be a screenless, voice-first device — a radically different form factor meant to go beyond smartphones and laptops.
LoveFrom Takes Over OpenAI’s Desig
Ive’s design firm LoveFrom will now handle all design at OpenAI. Team members include ex-Apple heavyweights like Tang Tan, Scott Cannon, and Evans Hankey. This is a full-on Apple-level design takeover.
Why This Matters
Apple is behind in the AI race. With OpenAI making hardware moves and partnering with one of Apple’s greatest design minds, the industry could see the rise of a serious challenger — not just to the iPhone, but to the way we use technology altogether.
I have a growing sense that everything I have learned over the last 30 years has led me to this moment. While I am both anxious and excited about the responsibility of the substantial work ahead, I am so grateful for the opportunity to be part of such an important collaboration. The values and vision of Sam and the teams at OpenAI and io are a rare inspiration.
Jony Ive
When to Expect It
The first device is expected sometime in 2026. If regulators approve the deal, the acquisition will be finalized this summer.
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