Meta is officially moving its Threads, to a new home: Threads.com. That’s right, no more redirects from Threads.net. Going forward, typing in Threads.com will take you straight to your Threads feed. Meanwhile, Threads.net will now redirect to the new .com domain.
The move isn’t just about branding, it’s about owning a more memorable, accessible URL as Threads continues to scale past 320 million monthly active users.
So, What Took So Long?
Threads originally launched in July 2023 on Threads.net because Threads.com was already taken by a Sequoia-backed Slack alternative. But after that startup was acquired by Shopify, Meta swooped in and purchased the coveted domain in September 2024. Until now, it was just a quiet redirect. Starting today, it’s the real deal.
This cleaner domain could give Threads a subtle but important leg up against rival X, which already enjoys a snappy and recognizable web address.
Web App Gets Smarter with Quality-of-Life Upgrades
Instagram’s head, Adam Mosseri, also announced a handful of new features for the Threads web app which are mostly aimed at power users and creators:
- Custom feeds now show in the same order as the mobile app
- Saved and liked posts are accessible from the main menu (no need to pin them anymore)
- Copy posts as images so no more screenshots needed
- Add new columns with a simple icon on the right side
- Compose new posts with a plus button in the bottom-right corner
Related: Instagram Launches Edits, a New Video Editing App to Rival CapCut
You Can Now Bring Your Favorite X Creators to Threads
One particularly cool feature is still in testing. You can now import creators you follow on X to Threads. If you download your X data archive and upload it to Threads, Meta will help you find and follow those same people on its own platform.
The domain switch to Threads.com might sound minor, but it’s a signal that Meta is getting serious about making Threads a lasting platform. And with ongoing improvements to the web experience, especially for creators, it’s clear the focus is on stability and scale.
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