Apple’s Q1 U.S. iPhone sales are in, and there’s a surprising shakeup in the lineup. According to new data from CIRP, the base iPhone 16 is climbing the ranks, while the iPhone 16 Pro is dropping behind.
CIRP’s report, which was picked up by 9to5Mac, shows that the iPhone 16 and 16 Plus accounted for a growing share of sales, with the standard iPhone 16 seeing a notable jump from 14% last year (for the iPhone 15) to 20% of all iPhone sales this quarter.
Meanwhile, the Pro model, particularly the iPhone 16 Pro, lost some ground. The iPhone 16 Pro managed just 17% of the share, down from 22% for the iPhone 15 Pro in the same period last year.
The Pro Max still held relatively steady, keeping the combined Pro lineup at 38% of total iPhone sales. That’s still a dip compared to 45% last year, but the real story seems to be users gravitating toward the more affordable base model.
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It appears Apple’s move to beef up the iPhone 16’s specs is working and perhaps working a little too well. The base model now offers enough to sway buyers who might’ve otherwise gone Pro, especially with the introduction of the iPhone 16e creating a new “budget” tier below.
This might look like a loss for Apple in terms of average selling price, but it also shows the company successfully repositioning its entry-level offerings to fend off mid-tier Android competition. Whether this trend continues into Q2 will be one to watch.
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