Speculation is building that Apple’s March 4 event could feature an announcement tied to immersive Formula 1 viewing on the Apple Vision Pro.
The idea comes from Apple commentator John Gruber, who suggested the timing of the upcoming event aligns closely with the start of the 2026 Formula 1 season.
The timing behind the speculation
The 2026 Formula 1 season begins in Australia on March 8. Apple recently secured exclusive U.S. broadcast rights for F1 through Apple TV.
Gruber notes that Apple has already experimented with live immersive sports experiences for Vision Pro. If the company plans to expand that initiative to F1, March 4 would be a logical moment to preview it for media ahead of the season opener.
He emphasizes that this is pure speculation and could simply be a coincidence.
Apple’s immersive sports push
Apple Immersive Video debuted in 2024 with a scripted short film. The company later expanded immersive content into concerts, music experiences, and sports coverage.
Suggested: Red Bull’s 2026 F1 Launch Highlights Shot on iPhone and Apple Vision Pro
Notably, Apple announced immersive feeds for select Los Angeles Lakers games, which recently launched for Vision Pro users.
If immersive F1 were added, it would represent a significant escalation of Apple’s spatial sports strategy, combining exclusive broadcast rights with next-generation viewing formats.
Worth checking out: Apple TV to Stream Formula 1 Races Live in IMAX Theaters Across the U.S.
Not if, but when?
While there is no confirmation of immersive F1 support, the strategic alignment is clear:
- Apple holds exclusive U.S. F1 broadcast rights
- Vision Pro already supports immersive live sports
- The F1 season begins just days after the event
Whether March 4 delivers the announcement remains uncertain. However, immersive Formula 1 on Vision Pro appears less a question of possibility and more a question of timing.
