Meta’s Threads just hit a milestone that would have sounded unlikely not long ago. On mobile, it has officially overtaken X.
According to new data from market intelligence firm Similarweb, Threads now has more daily active mobile users globally than X. As of January 7, 2026:
- Threads: 141.5 million daily active users on iOS and Android
- X: 125 million daily active mobile users
A detailed breakdown of the numbers can be checked out at TechCrunch, which first highlighted the shift.
What makes this notable is how it happened. There was no viral spike or one-off moment. Threads grew steadily over time and crossed ahead sometime between late October and early November 2025.
In the United States, X still leads on mobile, but that gap is narrowing. Similarweb estimates that X’s U.S. daily mobile audience has dropped to roughly half of what it was a year ago, while Threads continues to add users at a consistent pace.
This Isn’t the Whole Story, Though
When web traffic is included, X still holds a major advantage over Meta‘s competition:
- X web users: ~145.4 million daily visitors
- Threads web users: ~8.5 million daily visitors
Combined across mobile and web:
- X: Over 270 million daily users
- Threads: Around 150 million daily users
Over the past year, Threads has added features like interest-based communities, better filters, DMs, long-form text, disappearing posts, and has recently been spotted testing games.
The takeaway is simple. Threads is winning where usage habits are shifting fastest, on phones.
X still dominates the web, but mobile is where attention lives, and that balance is slowly changing.
Threads doesn’t need to beat X everywhere. For now, it just needs to keep growing where people actually scroll.
