If you’ve ever tried sharing a link on Threads and watched it flop in terms of reach, trust me, you’re not alone. To many, Threads always felt like a dead-end when it came to driving clicks, and for the longest time, that wasn’t just a hunch.
Adam Mosseri, the guy steering the ship at Instagram and Threads, openly admitted that “we don’t place much value” on links. That’s wild when you consider how many creators, journalists, and indie publishers depend on link sharing to, you know, survive.
But now, Threads seems to have had a change of heart.
Links Are Getting Some Love
Meta is finally taking some real steps to make Threads more link-friendly. For starters, you can now add up to five links in your Threads bio. That might seem minor, but for creators with multiple content streams, think YouTube, a newsletter, a blog, a storefront. It’s a helpful move.
More importantly, posts with links are reportedly getting surfaced more often in Threads’ recommendations. That’s the kind of algorithmic shift that could actually give creators a reason to post more links without worrying they’ll tank engagement. And to top it off, they’re rolling out link-specific analytics, so you can track how your shared URLs are performing.
Meta even said it out loud: “We want Threads to be a place that helps you grow your reach – even outside of Threads.” That’s probably the most un-Instagram thing I’ve heard in a while, and I welcome it.
Related: Meta Moves Threads to Threads.com, Web App Gets New Features
But let’s keep expectations in check. Threads’ algorithm is still a bit of a mystery box. Even folks with big followings often find their content being pushed more to non-followers than actual fans. Some publishers have seen a lift in traffic, especially since Threads quietly reversed its no-politics recommendation rule, the overall story still feels TBD.
Still, this shift matters. Whether you’re a blogger, a brand, or someone just trying to get your work in front of more eyes, now might be a good time to experiment with posting links again on Threads. The platform’s finally extending a hand, cautiously, maybe, but it’s something.
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