KEY HIGHLIGHTS

  • Mac shipments grew 21.4% year-over-year in Q2 2025, leading the top 5 PC vendors in growth.
  • Apple shipped 6.2 million Macs, up from 5.1 million in the same quarter last year.
  • U.S. Mac sales flatlined due to front-loaded demand and tariff uncertainty.
  • Global PC market grew 6.5% overall in Q2, reaching 68.4 million units shipped.

Apple’s Mac shipments surged 21.4% worldwide in Q2 2025, but U.S. growth stalled due to tariff uncertainty. Here’s what IDC’s latest PC market report reveals.

Mac Shipments Soar Globally, But Stall in the U.S. Ahead of Tariffs

Apple just posted massive global growth for Mac shipments in Q2 2025, according to new data from IDC. This is a 21.4% year-over-year jump, to be exact. That’s the highest among the top five PC vendors. But there’s a catch: U.S. sales went nowhere.

Let’s break it down.


Global Mac Shipments Are Up, Way Up

According to IDC’s preliminary report:

  • Mac shipments reached 6.2 million units globally
  • That’s up from 5.1 million in Q2 last year
  • Apple now holds a 9.1% market share, holding its 4th place position behind Lenovo, HP, and Dell

That growth is impressive, especially as the entire PC industry grew just 6.5% overall.

Related: Apple Leads PC Market Growth in Q1 2025 With M4 MacBook Air


U.S. Mac Sales? Totally Flat

Despite Apple’s global momentum, U.S. Mac sales were dead flat in Q2.

data showing how PC market didn't grow in the US despite global increase.

Why? Two words: tariff anxiety.

IDC notes that vendors rushed shipments last quarter to avoid potential U.S. import tariffs, creating front-loaded demand. Now, with inventories piled up and price hikes looming, buyers are holding back.


What’s Next? Clearance Sales in a Rising Market

IDC’s analysts say we may see odd promotional behavior in Q3, like discounts during a time of expected price hikes.

Translation:

  • Retailers may run promotions to clear inventory, even as prices trend upward
  • It’s a weird time where high supply and uncertain demand collide

In short, if you’re in the market for a Mac, Q3 might be your sweet spot.

Suggested: iPhone Sales Rebound in China After Two-Year Decline, Here’s What Apple Did Right


Final Thoughts

Apple is clearly winning the global shipment game right now with Mac sales up 21%, but the U.S. slowdown is a warning sign. Tariff-driven uncertainty could shape how the rest of the year plays out, but it might also mean great deals are on the way.

Categorized in:

Apple, Mac, News,

Last Update: July 8, 2025

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