Apple has confirmed that iPhone 17 pre-orders open on Friday, September 12, and, as always, timing is everything.
The company is sticking to its standard 5:00 a.m. PT start in the United States, but depending on where you are in the world, that means pre-orders will fall anywhere from mid-afternoon to late at night.
If you want the best chance at an early shipping date, it pays to know exactly when the Apple Store refreshes in your region. Here’s the complete breakdown.
Global iPhone 17 Pre-Order Times
- United States West – 5:00 a.m. PDT
- United States Mountain – 6:00 a.m. MDT
- United States Central – 7:00 a.m. CDT
- United States East – 8:00 a.m. EDT
- Puerto Rico – 8:00 a.m. AST
- US Virgin Islands – 8:00 a.m. AST
- Canada West – 5:00 a.m. PDT
- Canada East – 8:00 a.m. EDT
- United Kingdom – 1:00 p.m. BST
- Ireland – 1:00 p.m. IST
- Guernsey – 1:00 p.m. BST
- Isle of Man – 1:00 p.m. BST
- Jersey – 1:00 p.m. BST
- Portugal – 1:00 p.m. WEST
- Austria, Belgium, France, Germany, Italy, Luxembourg, Netherlands, Spain, Sweden, Switzerland, Denmark, Norway – 2:00 p.m. CEST
- Finland – 3:00 p.m. EEST
- Saudi Arabia – 3:00 p.m. AST
- UAE – 4:00 p.m. GST
- China, Taiwan – 8:00 p.m. CST
- Hong Kong – 8:00 p.m. HKT
- Singapore – 8:00 p.m. SGT
- South Korea – 9:00 p.m. KST
- Japan – 9:00 p.m. JST
- Australia West – 8:00 p.m. AWST
- Australia East – 10:00 p.m. AEST
- New Zealand – midnight NZST (September 13)
How to Get Ahead of the Rush
No matter your time zone, speed is key. Apple’s most popular colors and storage options often sell out within minutes, pushing shipping dates back by weeks. To maximize your odds of launch-day delivery:
- Use the Apple Store app, which tends to refresh faster than the website.
- Sign in to your Apple ID early.
- Set up Apple’s ‘Get Ready’ pre-order system to preload your model choice, carrier details, and payment info.
Pricing Across the Lineup
Here’s where the new lineup starts:
- iPhone 17: $799
- iPhone Air: $999
- iPhone 17 Pro: $1,099
- iPhone 17 Pro Max: $1,199
For complete list of prices of all models and storage tiers, check out our guide here: Apple iPhone 17 Lineup: Full Factory Unlocked Prices and Storage Options.
U.S. buyers can take advantage of carrier promotions, trade-in deals, and the iPhone Upgrade Program.
Launch Day
The first wave of iPhone 17 deliveries begins Friday, September 19. Pre-order right when the window opens, and you’ll be unboxing Apple’s latest hardware on launch day instead of weeks later.
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