Instagram just dropped a new feature called Blend, and honestly? It’s giving OG Instagram energy — you know, when it was more about you and your friends than influencers and ads.
So what is Blend?
It’s a personalized Reels feed you create with a friend or group chat. Think: a daily refreshed mix of Reels based on what everyone in the chat is into. Invite-only for now — so if your friend sends you a Blend invite, don’t leave them hanging.
Here’s the cool part:
When someone reacts to a Reel in your Blend, Instagram pings the group so you can keep the convo going in DMs. It’s part discovery, part bonding, and a subtle reminder that Instagram used to be about actual connection.
How to start a Blend:
- Open a one-on-one or group DM.
- Tap the Blend icon at the top.
- Hit Invite and wait for someone to accept.
- Boom — your Blend is live. Tap the icon anytime to check it out.
Why it matters:
Blend isn’t just a cute gimmick — it’s a legit attempt by Instagram to bring back some social magic. Bonus: TikTok doesn’t have this, which might make it a low-key win in the Reels vs. TikTok showdown.
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