Meta has quietly upgraded Instagram on iOS, adding Dolby Vision and ambient viewing environment (amve) support for HDR videos.
If you’ve ever uploaded a video from your iPhone, this change could make your clips look noticeably sharper and more vibrant—especially on newer devices.
What’s Changing
Instagram can now properly read Dolby Vision and amve metadata from HDR videos. In short: your videos will look more like they were intended, with better brightness, contrast, and colors.
- Ambient Viewing Environment (amve): Tells your device what kind of lighting the video was originally created for, so it can adjust the playback to match your current environment.
- Dolby Vision: Enhances color, brightness, and contrast, letting your iPhone display the video as accurately as possible.
Why This Matters
Previously, HDR videos might have looked washed out or dull when uploaded to Instagram. Meta teamed up with Dolby and FFmpeg developers to ensure metadata is preserved correctly, which has been a major pain point for creators.
If you’re an iPhone user, you might not notice subtle changes immediately. But for anyone who cares about video quality, this is a big deal. Your highlights, shadows, and overall colors will feel more natural and polished.
Looking Ahead
Meta confirmed that this is just the beginning. Dolby Vision support will eventually expand to other Meta apps and platforms, making high-quality HDR content more consistent across the ecosystem.
For creators and casual users alike, Instagram is finally giving your videos the attention they deserve.
Comments