Apple’s Craig Federighi says Siri’s upcoming AI revamp will be far more advanced than originally planned. Here’s what we know about the future of Siri on iOS.

Siri’s Future Just Got Brighter: Federighi Teases “Much Bigger Upgrade” Ahead

Amid questions about Apple’s pace in the AI race, Apple’s software chief, Craig Federighi has offered a surprising and encouraging update: Siri is about to get a much larger upgrade than anyone expected.

During a rare all-hands meeting at Apple Park, Apple leadership addressed internal concerns and reaffirmed their commitment to advancing AI across the ecosystem. But it was Federighi’s update that stood out most.

“The work we’ve done on this end-to-end revamp of Siri has given us the results we needed. This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than we envisioned,” he told staff, according to Bloomberg.


Siri’s AI Journey: From Struggle to Strategy

Siri hasn’t had the best PR this year. The original AI roadmap for the assistant didn’t meet Apple’s internal standards for performance or quality. This prompted a strategic pivot, one that involved scrapping the hybrid model and starting fresh with a brand-new AI architecture.

Now under the direct oversight of Craig Federighi, with Mike Rockwell leading Siri’s technical rebuild, the team is doubling down on delivering a truly generative, intelligent assistant.

And according to insiders, that reset is paying off.


What’s Coming in iOS 26 and Beyond

While Apple had already teased a more personalized Siri as part of Apple Intelligence in iOS 26, the bigger leap appears to be arriving sometime in 2026, possibly with iOS 26.4 in the spring.

Until then, Siri’s current enhancements will continue to roll out incrementally, bringing smarter, context-aware suggestions, deeper integration with apps, and better natural language understanding.


Apple’s AI Confidence Is Growing

Federighi’s message was clear: Siri is no longer just an assistant, it’s a major AI priority.

Suggested: Apple Q3 2025 Earnings: $94.04 Billion in Revenue, iPhone and Services Lead Double-Digit Growth

This confidence echoes recent statements from Tim Cook as well, who emphasized that Apple intends to do what it’s always done: arrive late, but redefine the category. From the iPod to the iPhone, Apple has historically played the long game, and AI appears to be no exception.


Final Thoughts

With renewed focus, internal restructuring, and a serious commitment to quality, Apple is betting big on Siri’s transformation. And if Federighi’s update is any indication, the next iteration of Siri could be the one users have long been waiting for.

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AI, Apple, News,

Last Update: August 4, 2025