Apple just released a haptic trailer for its upcoming Brad Pitt F1 movie, and it’s only available in the TV app on iPhone.
A New Way to Watch: Haptics Meet Hollywood
Apple is taking movie trailers to the next level. If you’re running iOS 18.4 or later, you can now watch a special haptic trailer for Apple Original Film’s upcoming F1 movie starring Brad Pitt. The trailer is available only in the Apple TV app on iPhone, and it literally makes you feel the action.
Thanks to the Taptic Engine, the trailer adds vibrations that match what’s happening on screen. When Formula 1 cars race by, your iPhone pulses with matching engine revs. Subtle moments like a ping pong ball bounce also get gentle taps, creating a fully immersive preview you can feel in your hands.
A Trailer You Can Feel, Literally
This is the first time Apple has combined haptic feedback with video content for a marketing push. It shows off what the Taptic Engine can do beyond just notifications. It’s a clever mix of tech and storytelling, and it gives iPhone users a unique way to engage with a film before it even hits theaters.
To check it out, open the TV+ tab in the Apple TV app on your iPhone running iOS 18.4 or later. No additional downloads needed, just tap and play.
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About the F1 Movie
In the film, Brad Pitt plays a former racing star who’s pulled back into Formula 1 decades after a near-career-ending crash. He joins a struggling team for one last shot at glory. It’s a classic comeback story, set against the backdrop of high-speed racing and intense rivalries.
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The movie hits U.S. theaters on June 27, with an Apple TV+ streaming release to follow. With this haptic trailer, Apple is betting big on the movie’s success, and on keeping viewers engaged with new interactive experiences.
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