According to a new report from Bloomberg, Apple plans to release its first AI-powered smart glasses by the end of 2026, signaling a direct challenge to Meta’s Ray-Ban smart glasses and similar Android-based offerings.
What We Know So Far
Launch Timeline: Apple plans to begin mass production of prototypes in late 2025 and roll out the final product by the end of 2026.
Key Features Expected:
- Built-in cameras, microphones, and speakers
- Hands-free interaction via Siri
- Support for phone calls, music playback, turn-by-turn navigation, and live translation
Design Quality: Said to be “similar to Meta’s product but better made,” with design led by Apple’s Vision Products Group—the same team behind the Vision Pro headset.
AI Challenges Looming
While the hardware vision looks promising, there’s concern internally at Apple about its AI capabilities lagging behind competitors:
- Meta and Google are already leveraging strong AI platforms like Llama and Gemini.
- Apple still depends on third-party solutions like Google Lens and OpenAI for its Visual Intelligence features.
- There’s a strong possibility Apple is working on an in-house AI engine to power these new devices independently.
Related: Apple Smart Glasses with Custom Chip to Rival Meta Ray-Bans
Related: Google Gemini AI Gets Major Update: New Features, Subscriptions, and App Integrations Announced at I/O 2025
Watch Camera Project Canceled
In a notable shift, Apple has reportedly shelved its plans to launch an Apple Watch with a built-in camera. This move appears to be part of a broader strategic refocus toward immersive, voice-first wearables like smart glasses.
What’s Next?
- AirPods with Cameras: Apple is still pursuing development of camera-equipped AirPods, adding to its AI wearable lineup.
- Market Disruption Potential: With the combination of Apple’s design excellence, hardware ecosystem, and emerging AI integration, these glasses could redefine the category, if Apple can deliver on the software front.
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