Apple just made a noticeable change to the way you buy a Mac online.
If you’ve shopped for a Mac on Apple’s website before, you probably remember the old flow. You’d click the Buy button, land on a page full of prebuilt configurations, and pick a starting model before customizing things like RAM and storage.
That step is now gone.
Apple removes preconfigured Mac options
With this week’s update, Apple has quietly removed those preconfigured choices from the Online Store (via Consomac). Instead of showing multiple “starter” builds upfront, the site now takes you straight into the configurator as soon as you hit Buy.
So if you’re purchasing a MacBook Pro, for example, you’ll immediately start by choosing things like screen size and color, then jump directly into selecting the chip, unified memory, and storage.
In other words, Apple has skipped the middle landing page entirely.
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A checkout experience closer to iPhone and iPad
The new approach feels much more like buying an iPhone or iPad, where you go straight into picking specs instead of browsing prebuilt tiers first. It’s a cleaner and more unified shopping experience across Apple’s product lineup.
That said, some Mac buyers may miss having clear starting points. The old layout made it easier to compare prices between popular configurations before diving into deeper customization.
Now, you have to build that comparison yourself.
Could this hint at new Macs coming soon?
Anytime Apple tweaks the Mac buying experience, speculation naturally follows. With updated MacBook Pro models expected later this year, including M5 Pro and M5 Max variants, it’s possible Apple is preparing the store for new launches.
Or this could simply be Apple streamlining the checkout process.
Either way, buying a Mac online now feels a little more direct, and a little less guided.
