During Apple’s Q3 2025 earnings call, CEO Tim Cook quietly dropped a historic stat: Apple has now shipped its three-billionth iPhone since the original device launched in 2007.
“We Also Recently Marked a Significant Milestone. We Shipped the 3 Billionth iPhone Since its Launch in 2007,” Cook Said
The iPhone sales milestone arrives nearly 18 years after the original iPhone debuted.
A Historic iPhone Sales Milestone
The 1 billionth iPhone was celebrated by Apple back in 2016, where Tim Cook called the iPhone “one of the most important, world-changing and successful products in history.”
Since then, Apple has not publicly disclosed unit sales. It stopped reporting hardware sales in 2018, arguing that “units sold in a quarter are not representative of the underlying strength of the business.”
However, as pointed out by 9to5Mac, analysts estimate that Apple likely hit the 2 billion iPhone mark in late 2021, meaning it shipped another billion units in under four years, even amid global supply challenges during the COVID pandemic and increased competition.
iPhone Still Powers Apple’s Business
In the same Q3 2025 earnings report, Apple posted:
- $44.58 billion in iPhone revenue
- $94.04 billion in total quarterly revenue
- $23.43 billion in profit
Related: iPhone 16 Leads Q1 2025 Smartphone Sales as Apple Dominates Top 10
This confirms that the iPhone remains Apple’s biggest revenue driver, nearly 18 years after its original launch.
Despite market saturation and a longer upgrade cycle, demand for Apple’s smartphones, especially for premium models like the iPhone 16 Pro, remains strong across global markets.
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