Apple is giving Creator Studio its own spotlight. After launching its new bundle of creative apps for Mac and iPad, Apple has now set up an Instagram account: @applecreatorstudio.

It is a small move, but it shows Apple wants this to feel like more than just a subscription. They are trying to make it a hub for creativity.

To kick things off, Apple hosted an invite-only, multi-day event in Los Angeles this week. Creators from around the world gathered to show what they could do with the new apps.

A place for creative work (maybe)

Right now, the Instagram account is pretty quiet. There is only one pinned video, the same promo Apple shared at launch. The bio and post caption say:

“The best creative apps for Mac and iPad in one subscription.”

Apple Creator Studio Instagram Posts 1

Suggested: Apple Creator Studio Offers 3-Month Free Trial Even for Older Macs and iPads

Apple already runs a bunch of accounts for Apple Music, Apple TV, Fitness+, Apple News, and its main profile, so adding Creator Studio fits.

The exciting part is what could come next. This account might turn into a real space to showcase independent creators and inspire people with what is possible in the apps. Or it could stay a simple marketing feed.

Either way, it is worth keeping an eye on and who knows, maybe your next creative project will end up featured there.

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Apple, News,

Last Update: January 30, 2026