Apple has officially announced its September 2025 keynote, calling it the “Awe Dropping” event. It takes place on Tuesday, September 9 at 10:00 a.m. PT at Apple Park in Cupertino, with a livestream available on Apple’s website, YouTube, and the Apple TV app.

The tagline alone — Awe Dropping — has already sparked speculation. Is it a nod to the ultra-thin iPhone 17 Air, rumored to be Apple’s slimmest iPhone yet? Or is Apple hinting at something unexpected that will leave jaws on the floor?

iPhone 17 Lineup: The Star of the Show

The spotlight will, of course, be on the iPhone 17 family:

  • iPhone 17 Air – An ultra-thin 6.6-inch model replacing the Plus version, with Apple’s new C1 modem and a single-lens rear camera.
  • iPhone 17 and iPhone 17 Pro/Pro Max – Expect updated A19 Pro chips, improved durability, and a redesigned bar-shaped rear camera module.
  • ProMotion for all – Reports suggest Apple may finally bring 120Hz ProMotion displays across the entire lineup, not just the Pro models.

The iPhone 17 Air feels like the big story here. Apple hasn’t marketed “thinness” this hard in years, and making it the tagline’s centerpiece would fit the “Awe Dropping” theme perfectly.

Apple Watch Refresh: Three Models Together

For the first time in three years, Apple is refreshing all three Apple Watch models at once:

That’s a big move, and it signals Apple wants to reset the entire Watch lineup heading into 2026.

What Else Could Drop?

Rumors also point to:

  • AirPods Pro 3 – possibly with a fresh design.
  • New HomePod mini – Apple’s smart speaker lineup has been quiet for a while.
  • Refreshed Apple TV 4K – likely a spec bump.

And of course, Apple will confirm launch dates for iOS 26, iPadOS 26, macOS Tahoe, and watchOS 26.

Why This Event Matters

Apple’s fall events are always about the iPhone, but the “Awe Dropping” branding feels like a statement. After a few iterative years, Apple might be signaling that the iPhone 17 Air and this lineup of devices represent a big leap — not just another spec bump.

With multiple product categories getting updates, this could be Apple’s most packed September keynote in years.

How to Watch

The “Awe Dropping” event kicks off on September 9 at 10:00 a.m. PT. You can stream it:

  • On Apple.com
  • On Apple’s official YouTube channel
  • Via the Apple TV app

We’ll be covering all the major announcements as they happen.

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Apple, iPhone, News,

Last Update: August 26, 2025

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