AI Mode brings chatbot-style intelligence to Google Search with features like Deep Search, Gemini integration, and personalized responses.
Google Search is getting a major upgrade, and it’s not just about better links or faster results. There’s now a new tab in Search called AI Mode, and it’s designed to completely change how we interact with the world’s most popular search engine.
What Is AI Mode?
AI Mode is Google’s attempt to bring Gemini, right into Search. It lets you ask questions, follow up with clarifications, and even have full conversations with the AI. You’re no longer limited to a page of blue links. Now, you can get summaries, visual answers, charts, and even personalized responses based on your Google account (if you opt in).
As of this week, AI Mode is rolling out to all U.S. users. You’ll find it as a new tab when using Google Search on desktop or mobile.
New Features That Go Beyond Basic Search
At Google I/O 2025, the company introduced powerful features baked right into AI Mode:
- Deep Search: This tool breaks your question into sub-questions, runs multiple searches, and gives you a coherent answer. It’s built for more complex research tasks.
- Project Mariner: This feature can actually browse the web on your behalf and perform tasks like like booking flights or comparing ticket prices automatically.
- Search Live: Use your phone’s camera to interact with the world. Point it at a product, place, or sign, and talk to the AI about it in real time.
You can even allow AI Mode to access your past searches or your Gmail and Drive files for more personalized answers.
Google’s Vision for the Future of Search
In an interview with The Verge’s David Pierce, Google’s Nick Fox, who leads knowledge and information products, explained why this shift matters. Traditional search, he said, was about retrieving facts. Now, it’s about “reasoning, transforming, connecting the dots, and synthesizing information.”
“We invented a lot of this stuff for Search,” Fox said, referencing the transformer model that powers modern AI, which originated at Google.
Liz Reid, head of Google Search, added:
The search results page was a construct. AI lets us rethink how we present information in the most useful way.
What About Publishers and Websites?
Understandably, people are asking: if AI gives me the answers, do I still need to visit websites? Fox insists the web isn’t going anywhere.
The death of the web has been 25 years coming, and it’s not happening. The web is growing.
Google says users still click links from AI Overviews, which now appear in 1.5 billion searches per month. And with more context, users may actually be more engaged when they do click through.
In short: Google isn’t just tweaking how Search looks, it’s redefining what Search is. With Gemini, Deep Search, and Project Mariner at its core, AI Mode shows us a future where asking the internet something feels more like talking to a smart assistant than typing keywords.
And this is just the beginning.
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