Apple might be publicly cautious about chatbots, but internally, it is clearly all in.
A new report sheds light on two AI powered chatbot style tools Apple employees are already using daily, and they sound a lot more practical than Apple’s public messaging would suggest.
Apple’s internal chatbot is already doing real work
According to Macworld, Apple employees have access to an internal app called Enchanté, which is best described as a ChatGPT style assistant built specifically for Apple’s internal workflows. It has reportedly been in use since November 2025 and is already spread across engineering, design, marketing, and leadership teams.
Enchanté is used for idea generation, development help, proofreading, and general knowledge queries. Visually, it even resembles the ChatGPT app on macOS, which makes its purpose pretty clear.
What makes Enchanté notable is how flexible it appears to be. It runs on Apple approved models, including Apple’s own Foundation Models, while also offering access to external models like Anthropic’s Claude and Google’s Gemini. Employees can upload files, analyze documents, and even let the assistant reference files stored locally on their Macs.
An internal memo reportedly describes Enchanté not just as a testing ground for Apple Intelligence, but as a day to day productivity tool designed to fit Apple’s security and privacy standards.
A second AI assistant handles the boring corporate stuff
Apple is also using a separate internal tool called Enterprise Assistant, which focuses less on creative tasks and more on corporate knowledge.
This assistant acts as a centralized hub for internal policies and employee support. Workers can ask about benefits, vacation days, health insurance, or even technical issues, instead of digging through internal portals or documentation.
In other words, Apple is already using AI to reduce friction in exactly the places employees usually lose time.
Public skepticism, private adoption
What makes this especially interesting is how it contrasts with Apple’s public stance on chatbots.
At WWDC, Apple’s Craig Federighi downplayed chatbot interfaces, saying Apple wants AI to be “integrated into everything you do, not a bolt on chatbot on the side.” That philosophy makes sense in theory, but Apple’s internal behavior tells a different story.
Inside Apple, chatbots are clearly seen as useful, flexible, and productive. And frankly, that aligns with how most people actually use AI today. Chatbots are not the answer to everything, but for brainstorming, drafting, explaining, and quick problem solving, they work extremely well.
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Will Apple ever ship a public chatbot?
Bloomberg has previously reported that Apple is testing ChatGPT like experiences internally as part of its Apple Intelligence efforts. Whether that ever turns into a consumer facing chatbot app is still unclear.
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If Apple does decide to release one, it will likely be positioned as a complement rather than a replacement for system wide AI features. But the idea that chatbots are somehow unnecessary feels increasingly out of step with reality, especially when Apple’s own employees are already relying on them.
Apple may not want to admit it publicly yet, but internally, the chatbot era has already arrived.
